Marketing Manager | 🇰🇪 & 🇮🇳


Starts:  March 1, 2024

Location: Work from home. Located in Kenya or India.

About Us:  Participant develops assistive products, starting with a worldclass wheelchair for children called Cub (bit.ly/1minCubDemo), so that people with disabilities can participate more in society. We are a seed stage startup that functions as a global, virtual team. Our short term goals are to launch several products and to adjust as needed to achieve product market fit. www.participant.life

Role Summary: We are looking for a hands-on Marketing Manager with an AI first approach to digital marketing. You will build awareness and scale demand programs. We are a seed stage startup with no lead generation or marketing automation infrastructure - this will be your responsibility. You will plan and execute marketing programs across a variety of channels - email, webinars, events, website, paid media, through and to partners, and more. This is a unique and highly meaningful opportunity to define the demand creation, lead generation and marketing function and greatly increase revenue. We prefer to hire a person with a disability.

To apply, see instructions below “Application Process”

Key Responsibilities:

  • Build the marketing capability of our startup
  • Collaborate with sales to understand the appeal of our products in various markets

  • Develop and lead global marketing campaigns that generate leads and increase conversion throughout the sales funnel

  • Lead campaign content development, including customer success stories, user-generated content (reviews and advocates), content for high-quality leads (i.e. Buyer’s Guide, commissioned reports), and product videos

  • Manage and execute marketing programs such as field marketing and conferences, webinars, account-based marketing campaigns, lead nurture programs, social media events and activities, industry publications, etc.

  • Operationalize lead capture and sales follow-up from field marketing events, gated content, and other inbound leads

  • Spearhead efforts to build, segment, and maintain the data quality of our marketing database

  • Maintain key marketing channels, including the website and social channels, and optimize for lead generation

  • Manage SEO performance of digital assets

  • Identify new B2B lead channels and communicate to key stakeholders and leadership

  • Assist with trade show strategy and booth design and communications

  • Analyzing the effectiveness of marketing campaigns strategies, social media platforms and making recommendations for improvement. (Include analyzing the marketing analytics and data)

  • Manage outside contractors (Upwork, Fiverr, etc) for branding, graphic design, and creative

  • Manage outside market analysts and PR relationships with industry personalities, reviewers, and influencers

  • Guide offer development so that landing page hooks deliver results

  • Working knowledge of the company software will be helpful. Google Workspace (Gmail, Meet, Drive, Docs, Sheets), Odoo, and Trello.

Qualifications:

  •  Eager, easy to work with, and ready to aggressively scale the startup

  • 5+ years of marketing experience and 1 year of implementing AI

  • Flawless written English - AI help is expected

  • B2B hardware marketing experience in a commercial company or social enterprise

  • Demonstrated experience hitting target goals in the development and execution of integrated, multi-channel marketing campaigns

  • Employed data-driven, digital first strategies for high quality lead generation

  • Experience utilizing marketing tools (Salesforce, Marketo, HubSpot, etc.)

  • Experience leveraging AI for content creating, affiliate marketing, and ads

  • Experience using temporary consultants via Upwork or Fiverr for marketing goals

  • Excellent performance in directly, not by delegating, creating materials using relevant software (Google Bard, Canva, Photoshop, Google Slides)

  • College degree in business administration, marketing, or a related field. An equivalent combination of less formal training and experience will be considered.

  • Excellent communication, teamwork, and collaboration skills. You must have experience working on a remote team and be capable of excellent communication and coordination with remote tools. You must have previous success with communication across language and cultural barriers. Experience with marketing and sales outside your first or second language is preferred.

  • Willing and capable to travel as needed. You must have a valid passport. Prior travel to the EU and USA is preferred.

  • A working knowledge of French, Arabic, or other major languages is preferred.

  • Hubspot certification is a strong plus

  • Healthcare marketing experience is a plus

Benefits:

  •  Competitive salary and commission structure. Hard work and success will be well compensated.

  • Stock options for ownership in our company.

  • Flexible work schedule: We offer a flexible approach to work. You will be responsible for managing your work hours and location in order to achieve success and to balance your work and personal life.

  • Opportunity to work for a socially responsible company that is making a difference in people's lives

Application Process: 

  1.  Submit a resume and cover letter to cool.jobs@participant.life. In the letter, we hope that you will explain your career goals, how your experience fits this role, how your personal experience with disability is informative to this work, and why it is important to you to serve the disability community.

  2. If your application is interesting, we will plan a couple rounds of interviews with our team to ensure it is a good fit.

  3. If we decide to offer you a role, we have found success in doing contract-to-hire positions, but please let us know if this does not work for you

Our Values: The right people doing great teamwork can produce excellent results that cause transforming impact for our users. We look for people who fit (aka LOVE) our culture:

  • Purpose-driven: passion and drive to make a real impact with our social mission agenda

  • Empathy: deep understanding and shared feelings with our product users, customers, teammates, and other stakeholders.

  • Mastery: continuously learn and develop to remain an expert in your functional area

  • Autonomy: courage to make choices and take ownership

  • CreAction: creativity that moves to smart action and results. This flows from a curious nature and interest to collaborate with a variety of personalities and stakeholders.

  • User Focus: a humble and data based mindset centered on our product users that follows the build - measure - learn cycle for continuous improvement of products and team

  • Fun: we strive to create a fun, relaxed work environment that encourages meaningful interactions, collaborative approaches and creates a cohesive team.

** We also are strongly committed to creating an inclusive hiring process. If there are any accommodations we can make to support your process as a candidate, do not hesitate to let us know via email at keoke@participant.life


 

Social enterprise seeing an experienced B2B sales professional | 🇨🇱 & 🇲🇽


Starts:  July 15, 2023  |  Part Time

Location: Chile and Mexico

About Us: Participant develops assistive products, starting with a worldclass wheelchair for children called Cub ( bit.ly/1minCubDemo ), so that people with disabilities can participate more in society. We are a seed stage startup that functions as a global, virtual team. Our short term goals are to launch several products and to adjust as needed to achieve product market fit. www.participant.life

Role Summary: We are seeking proven sales agents who can assist with opening the Mexico and Chile markets. The ideal candidate has experience working with various digital sales and marketing strategies, high internal motivation, and problem solving abilities. You will work closely with and report to the CEO. Together you will identify possible distributors, promote our products to distributors, negotiate deals, and cultivate distributor partners for increasing sales volume. Participant is a global company and we already have good sales success and distributors in many countries. Y ou will play a critical role in our mission to provide mobility products to those who need them the most. We prefer to hire a person with a disability.

To apply, see instructions below “Application Process”.

Key Responsibilities:

  • Identify and develop new business opportunities: You will be responsible for identifying potential distributors and developing relationships with them. You will work closely with the marketing team to create targeted campaigns to generate leads and attract new clients.

  • Build and maintain strong relationships: You will be the primary point of contact for our clients. You will build strong relationships with them, ensure that their needs are met, and keep our product developers aware of needed improvements and new product opportunities.

  • Lead generation and research for B2B leads in your territory (either Chile or Mexico).

  • Execute sales strategies to achieve sales targets: You will be responsible for creating and delivering presentations to clients and negotiating contracts.

  • Collaborate with the marketing team to develop and implement marketing campaigns: You will work closely with the marketing team to create targeted campaigns to attract new clients. You will provide feedback on the effectiveness of these campaigns and make recommendations for improvement.

  • Keep up-to-date with industry trends and competitor activities: You will stay up-to-date with industry trends and competitor activities. You will provide feedback to the sales and marketing teams on these trends and activities.

  • Assist customers with transportation needs for either air freight or sea freight.

Qualifications:

  • 1+ years of experience in B2B sales with experience using a variety of digital marketing and sales strategies. Working knowledge of digital marketing, social media, and sales software is required.

  • College degree in business administration, marketing, or a related field. An equivalent combination of less formal training and experience will be considered.

  • You must have a personality that is fit for success in sales. Success in sales often requires people who are curious, outgoing, friendly, efficient and have a high emotional intelligence. You must be resilient and not shaken hearing ‘no’ from prospects. It is good if you habitually leverage new technologies such as generative AI to support communications and lead generation.

  • Proven track record of meeting or exceeding sales targets.

  • Excellent communication, teamwork, and negotiation skills. You must have experience working on a remote team and be capable of excellent communication and coordination with remote tools. You must have previous success with communication across language and cultural barriers. Experience with marketing and sales outside your first or second language is preferred.

  • Willing and capable to travel as needed. You must have a valid passport. Travel is not expected to be more than 25% time.

  • Previous experience becoming a technical expert for sales of complicated products.

  • Working knowledge of international logistics and shipping terms.

  • Working knowledge of the company software will be helpful. Google Workspace (Gmail, Meet, Drive, Docs, Sheets), Odoo, and Trello.

  • Conversational English (not fluent is OK) is required. Our team communications are in English, but your customers will have Spanish as their first language.

  • Previous experience in the medical equipment industry and/or wheelchairs is preferred.

Benefits:

  • Competitive salary and commission structure. Hard work and success will be well compensated.

  • Stock options for ownership in our company.

  • Flexible work schedule: We offer a flexible approach to work. You will be responsible for managing your work hours and location in order to achieve success and to balance your work and personal life.

  • Opportunity to work for a socially responsible company that is making a difference in people's lives.

Application Process: 

  1. Submit a resume and cover letter in English to cool.jobs@participant.life. In the letter, we hope that you will explain your career goals, how your experience fits this role, and why it is important to you to serve the disability community.

  2. If your application is interesting, we’ll plan on a couple rounds of interviews with our team to ensure it is a good fit.

  3. If we decide to offer you a role, we have found success in doing contract-to-hire positions, but please let us know if this does not work for you.

Our Values: The right people doing great teamwork can produce excellent results that cause transforming impact for our users. We look for people who fit (aka LOVE) our culture:

  • Purpose-driven: passion and drive to make a real impact with our social mission agenda

  • Empathy: deep understanding and shared feelings with our product users, customers, teammates, and other stakeholders.

  • Mastery: continuously learn and develop to remain an expert in your functional area

  • Autonomy: courage to make choices and take ownership

  • CreAction: creativity that moves to smart action and results. This flows from a curious nature and interest to collaborate with a variety of personalities and stakeholders.

  • User Focus: a humble and data based mindset centered on our product users that follows the build - measure - learn cycle for continuous improvement of products and team

  • Fun: we strive to create a fun, relaxed work environment that encourages meaningful interactions, collaborative approaches and creates a cohesive team.

** We also are strongly committed to creating an inclusive hiring process. If there are any accommodations we can make to support your process as a candidate, do not hesitate to let us know via email at cool.jobs@participant.life


Social enterprise seeing an experienced B2B sales professional | 🇰🇪


Starts:  July 15, 2023  |  Full Time

Location: Kenya

About Us: Participant develops assistive products, starting with a worldclass wheelchair for children called Cub ( bit.ly/1minCubDemo ), so that people with disabilities can participate more in society. We are a seed stage startup that functions as a global, virtual team. Our short term goals are to launch several products and to adjust as needed to achieve product market fit. www.participant.life

Role Summary: We are seeking a proven sales leader who can pioneer sales and marketing strategies to help us reach our goal of being the leading wheelchair brand in middle income countries. The ideal candidate has experience working with various digital sales and marketing strategies, high internal motivation, and problem solving abilities. You will work closely with and report to the CEO. Together you will research attractive markets, identify possible distributors, promote our products to distributors, negotiate deals, and cultivate distributor partners for increasing sales volume. Participant is a global company and we already have good sales success and distributors in many countries. You will focus on the time zones which are most convenient from Kenya: Eastern Europe, Africa, the Middle East, and Central Asia. Y ou will play a critical role in our mission to provide mobility products to those who need them the most. We prefer to hire a person with a disability.

To apply, see instructions below “Application Process”.

Key Responsibilities:

  • Identify and develop new business opportunities: You will be responsible for identifying potential distributors and developing relationships with them. You will work closely with the marketing team to create targeted campaigns to generate leads and attract new clients.

  • Build and maintain strong relationships: You will be the primary point of contact for our clients. You will build strong relationships with them, ensure that their needs are met, and keep our product developers aware of needed improvements and new product opportunities.

  • Develop and execute sales strategies to achieve sales targets: You will work with the CEO to develop and execute sales strategies to achieve sales targets. You will be responsible for creating and delivering presentations to clients and negotiating contracts.

  • Collaborate with the marketing team to develop and implement marketing campaigns: You will work closely with the marketing team to create targeted campaigns to attract new clients. You will provide feedback on the effectiveness of these campaigns and make recommendations for improvement.

  • Collaborate with the clinical team to create product support materials and sales support materials.

  • Keep up-to-date with industry trends and competitor activities: You will stay up-to-date with industry trends and competitor activities. You will provide feedback to the sales and marketing teams on these trends and activities.

  • Assist customers with transportation needs for either air freight or sea freight.

  • Working knowledge of the company software will be helpful. Google Workspace (Gmail, Meet, Drive, Docs, Sheets), Odoo, and Trello.

Qualifications:

  • 3+ years of experience in B2B sales with experience using a variety of digital marketing and sales strategies. Working knowledge of digital marketing, social media, and sales software is required.

  • College degree in business administration, marketing, or a related field. An equivalent combination of less formal training and experience will be considered.

  • You must have a personality that is fit for success in sales. Success in sales often requires people who are curious, outgoing, friendly, efficient and have a high emotional intelligence. You must be resilient and not shaken hearing ‘no’ from prospects. It is good if you habitually leverage new technologies such as generative AI to support communications and lead generation.

  • Proven track record of meeting or exceeding sales targets.

  • Excellent communication, teamwork, and negotiation skills. You must have experience working on a remote team and be capable of excellent communication and coordination with remote tools. You must have previous success with communication across language and cultural barriers. Experience with marketing and sales outside your first or second language is preferred.

  • Willing and capable to travel as needed. You must have a valid passport. Prior travel to the EU and USA is preferred. Travel is not expected to be more than 25% time.

  • Previous experience becoming a technical expert for sales of complicated products.

  • Working knowledge of international logistics and shipping terms.

  • A working knowledge of French, Arabic, or other major languages is preferred.


Benefits:

  • Competitive salary and commission structure. Hard work and success will be well compensated.

  • Stock options for ownership in our company.

  • Flexible work schedule: We offer a flexible approach to work. You will be responsible for managing your work hours and location in order to achieve success and to balance your work and personal life.

  • Opportunity to work for a socially responsible company that is making a difference in people's lives.

Application Process: 

  1. Submit a resume and cover letter in English to cool.jobs@participant.life. In the letter, we hope that you will explain your career goals, how your experience fits this role, and why it is important to you to serve the disability community.

  2. If your application is interesting, we’ll plan on a couple rounds of interviews with our team to ensure it is a good fit.

  3. If we decide to offer you a role, we have found success in doing contract-to-hire positions, but please let us know if this does not work for you.

Our Values: The right people doing great teamwork can produce excellent results that cause transforming impact for our users. We look for people who fit (aka LOVE) our culture:

  • Purpose-driven: passion and drive to make a real impact with our social mission agenda

  • Empathy: deep understanding and shared feelings with our product users, customers, teammates, and other stakeholders.

  • Mastery: continuously learn and develop to remain an expert in your functional area

  • Autonomy: courage to make choices and take ownership

  • CreAction: creativity that moves to smart action and results. This flows from a curious nature and interest to collaborate with a variety of personalities and stakeholders.

  • User Focus: a humble and data based mindset centered on our product users that follows the build - measure - learn cycle for continuous improvement of products and team

  • Fun: we strive to create a fun, relaxed work environment that encourages meaningful interactions, collaborative approaches and creates a cohesive team.

** We also are strongly committed to creating an inclusive hiring process. If there are any accommodations we can make to support your process as a candidate, do not hesitate to let us know via email at  keoke@participant.life