About us: Participant develops assistive products, starting with a world-class wheelchair for children called Cub (bit.ly/1minCubDemo), so that people with disabilities can participate more in society. We are a seed stage startup that functions as a global, virtual team. Our short-term goals are to launch several products and to adjust as needed to achieve product market fit. www.participant.life

Role Summary:We are looking for a hands-on Marketing Manager with an AI-first approach to digital marketing. You will build awareness and scale demand programs. We are a seed stage startup with no lead generation or marketing automation infrastructure – this will be your responsibility. You will plan and execute marketing programs across a variety of channels – email, webinars, events, website, paid media, through channel partners, and more.

You will assist the CEO with management of the marketing team and external contractors. This is a unique and highly meaningful opportunity to define the demand creation, lead generation, and marketing function and greatly increase revenue. We prefer to hire a person with a disability.

To apply, see instructions below under “Application Process”.

Key Responsibilities:

• Build the marketing capability of our startup

  
  

• Collaborate with sales to understand the appeal of our products in various markets

  
  

• Serve in a product management function by maintaining an understanding of the technical capability, user benefits, and competitiveness of our products so that you can craft the messaging and strategy necessary to grow sales

  
  

• Develop and lead global marketing campaigns that generate leads and increase conversion throughout the sales funnel

  
  

• Lead campaign content development, including customer success stories, user-generated content (reviews and advocates), content for high-quality leads (i.e. Buyer’s Guide, commissioned reports), and product videos

  
  

• Manage and execute marketing programs such as field marketing and conferences, webinars, account-based marketing campaigns, lead nurture programs, social media events and activities, industry publications, etc.

  
  

• Lead production of product collateral

  
  

• Operationalize lead capture and sales follow-up from field marketing events, gated content, and other inbound leads

  
  

• Spearhead efforts to build, segment, and maintain the data quality of our marketing database

  
  

• Maintain key marketing channels, including the website and social channels, and optimize for lead generation

  
  

• Manage SEO performance of digital assets

  
  

• Identify new B2B lead channels and communicate to key stakeholders and leadership

  
  

• Assist with trade show strategy and booth design and communications

  
  

• Analyze the effectiveness of marketing campaigns, strategies, and social media platforms, and make recommendations for improvement (including analyzing the marketing analytics and data)

  
  

• Manage outside contractors (Upwork, Fiverr, etc.) for branding, graphic design, and creative

  
  

• Manage outside market analysts and PR relationships with industry personalities, reviewers, and influencers

  
  

• Guide offer development so that landing page hooks deliver results

  
  

• Working knowledge of the company software will be helpful: Google Workspace (Gmail, Meet, Drive, Docs, Sheets), Odoo, and Trello.

  
  

Qualifications:

• Eager, easy to work with, and ready to aggressively scale the startup

  
  

• 5+ years of marketing experience and more than 1 year of implementing AI in marketing

  
  

• Flawless written English – AI help is expected

  
  

• B2B hardware marketing experience in a commercial company or social enterprise

  
  

• Demonstrated experience hitting target goals in the development and execution of integrated, multi-channel marketing campaigns

  
  

• Experience developing hardware brochures, packaging design, and related collateral

  
  

• Experience managing a portfolio of products and evaluating customer needs related to new product additions

  
  

• Experience launching new hardware products

  
  

• Employed data-driven, digital-first strategies for high-quality lead generation

  
  

• Experience utilizing marketing tools (Salesforce, Marketo, HubSpot, etc.)

  
  

• Experience leveraging AI for content creation, affiliate marketing, and ads

  
  

• Experience using temporary consultants via Upwork or Fiverr for marketing goals

  
  

• Excellent performance in directly, not by delegating, creating materials using relevant software (Google Bard, Canva, Photoshop, Google Slides)

  
  

• College degree in business administration, marketing, or a related field. An equivalent combination of less formal training and experience will be considered.

  
  

• Excellent communication, teamwork, and collaboration skills. You must have experience working on a remote team and be capable of excellent communication and coordination with remote tools. You must have previous success with communication across language and cultural barriers. Experience with marketing and sales outside your first or second language is preferred.

  
  

• Willing and capable to travel as needed. You must have a valid passport. Prior travel to the EU and USA is preferred.

  
  

• A working knowledge of French, Arabic, or other major languages is preferred.

  
  

• Hubspot certification is a strong plus

  
  

• Healthcare marketing experience is a plus

  
  

Benefits:

• Competitive salary and bonus structure. Hard work and success will be well compensated.

  
  

• Stock options for ownership in our company.

  
  

• Flexible work schedule: We offer a flexible approach to work. You will be responsible for managing your work hours and location in order to achieve success and to balance your work and personal life.

  
  

• Opportunity to work for a socially responsible company that is making a difference in people's lives.

Application Process: Submit a resume and cover letter to cool.jobs@participant.life. In the letter, we hope that you will explain your career goals, how your experience fits this role, how your personal experience with disability is informative to this work, and why it is important to you to serve the disability community.If your application is interesting, we will plan a couple rounds of interviews with our team to ensure it is a good fit.If we decide to offer you a role, we have found success in doing contract-to-hire positions, but please let us know if this does not work for you.

Our Values:The right people doing great teamwork can produce excellent results that cause transforming impact for our users. We look for people who love our culture:

• Purpose-driven: passion and drive to make a real impact with our social mission agenda

  
  

• Empathy: deep understanding and shared feelings with our product users, customers, teammates, and other stakeholders

  
  

• Mastery: continuously learn and develop to remain an expert in your functional area

  
  

• Autonomy: courage to make choices and take ownership

  
  

• CreAction: creativity that moves to smart action and results. This flows from a curious nature and interest to collaborate with a variety of personalities and stakeholders

  
  

• User Focus: a humble and data-based mindset centered on our product users that follows the build - measure - learn cycle for continuous improvement of products and team

  
  

• Fun: we strive to create a fun, relaxed work environment that encourages meaningful interactions, collaborative approaches, and creates a cohesive team

  
  

We are committed to creating an inclusive hiring process. If there are any accommodations we can make to support your process as a candidate, do not hesitate to let us know via email at cool.jobs@participant.life